The Farmers’ Market Promotion Program is a component of the Farmers Marketing and Local Food Promotion Program (FMLFPP), which is authorized by the Farmer-to-Consumer Direct Marketing Act of 1946, as amended (7 U.S.C. 3005). Under FMLFPP, two competitive grant programs are available: the Farmers’ Market Promotion Program (FMPP) and Local Food Promotion Program (LFPP).
The goals of FMPP grants are to increase domestic consumption of, and access to, locally and regionally produced agricultural products, and to develop new market opportunities for farm and ranch operations serving local markets by developing, improving, expanding, and providing outreach, training, and technical assistance to, or assisting in the development, improvement, and expansion of, domestic farmers markets, roadside stands, community-supported agriculture programs, agritourism activities, and other direct producer-to-consumer market opportunities. The maximum amount awarded for any one proposal cannot exceed $100,000; the minimum award is $15,000.
All applicants under FMPP shall be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, Guam, American Samoa, the United States Virgin Islands, and the Commonwealth of the Northern Mariana Islands. The eligible entities are:
- Agricultural Businesses
- Agricultural Cooperatives
- Community Supported Agriculture (CSA) Networks
- CSA Associations
- Economic Development Corporations
- Local Governments
- Nonprofit Corporations
- Producer Networks
- Producer Associations
- Public Benefit Corporations
- Regional Famers Market Authorities
- Tribal Governments